16TH ITALIAN LANGUAGE WEEK IN THE WORLD
The Week of the Italian Language in the World promotes Italian as a great language of classical and contemporary culture. Every year the diplomatic and cultural network of the Ministry of Foreign Affairs and International Cooperation chooses a theme for this initiative and organizes a series of events in the third week of October. In 2016, under the High Patronage of the President of the Republic of Italy, for the XVI edition of the Week of the Italian Language in the World - October 18 through October 24 - the chosen theme is "L'Italiano e la creatività: marchi e costumi, moda e design".
As part of the events organized for the XVI ITALIAN LANGUAGE WEEK IN THE WORLD, the Embassy of Italy and the Italian Cultural Institute, in Washington DC, in collaboration with the Department of Italian at Georgetown University and Italians in DC/Parolab, invite you to the presentation of "Made in Italy and Culture: Survey on the Italian contemporary identity" edited by Daniele Balicco, in dialogue with Jhumpa Lahiri, author of "Three Last Metaphors" and Gianni Cicali, who explores the theme "Castiglione's Sprezzatura: A Long Journey".
Over the past forty years, “Made in Italy” transformed Italy into a country able to forcefully impose its self image as a modern commodity within the international market. An image that is at once stressed and endured, in a sense the answer to a global market demand, and in another sense the autonomous ability to use stereotypes, or overwhelming cultural heritage, for their own benefit.
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